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Press Release - 2nd March 2017

Celebrated wedding planner Wayne Gurnick is the official partner to represent Florence and Tuscany in the USA destination wedding market. 


Wayne Gurnick, named one of 25 most influential wedding planners in the world, will represent the new division of Florence Convention and Visitors Bureau, Tuscany for Weddings as the ambassador of Florence and Tuscany region at B2B and B2C USA fairs.

Wayne said "Through my travel to the Tuscan and Florence area, I have personally experienced the exceptional level and quality of products and services that are available on a local level.  But more importantly I was so impresses by the kind, caring and devoted professionals that work so hard and are devoted to providing an experience that is unmatched. I am glad to have signed an agreement with such a prestigious area".

The destination wedding industry has seen great growth over the last few years with Florence and the Tuscany region capturing 22% of the U.S. destination wedding market.  This trend will continue to grow over the next number of years as destination weddings become more mainstream and consumers learn that their destination wedding dream can be a reality.

During the 3rd Annual Destination Wedding Planners Congress 2016 (11-13th April 2016, Florence) Firenze Convention and Visitors Bureau met 150 top wedding planners from around the world and, immediately, they fell in love with the destination as an ideal place for wedding ceremonies. That was the occasion for FCVB and Gurnick to meet each other and begin an important relationship that has now become an official partnership.

After 30 years of experience in events and wedding organization, Wayne Gurnick has been the winner of the 2013 Wedding Industry Expert Award and has been named one of the "Top 10 Best Wedding Planners in the United States". He formed his first event business, InOvations - a successful and inspired company recognized for its innovations worthy of ovations. Today, Moments by Wayne Gurnick is the updated brand with the same set of values and service. Wayne Gurnick is the host of Wedding Words of Wisdom™, an online radio program, where he interviews experts in all aspects of weddings and events. Wayne Gurnick is certified by the American Institute of Floral Designers (AIFD), a classification attained by only 1,300 professionals worldwide.

The promotional calendar of FCVB is eventful: the first occasion will be the Festival of Brides and Rainbow Galleria 2017, on March 5, 2017 in Los Angeles, CA at The Four Seasons Hotel Los Angeles at Beverly Hills, it is a one-stop-shop for the newly engaged couples who share a passion for style and luxury. In addition, The Wedding MBA Convention 2017, October 2-4, 2017, Las Vegas Convention Center, an exclusive occasion to meet the best wedding professionals.

Carlotta Ferrari, Director of Firenze Convention and Visitors Bureau, claims "Thanks to the important cooperation of Wayne Gurnick, we have chosen the USA fairs that will be provide unique opportunities for the visibility of FCVB - Tuscany for Weddings but in particular for Florence and Tuscany which will gain a special and strategic promotion."

In 2016, the FCVB company division Tuscany for Weddings (opened in 2015) managed over 40 requests between international and Italian weddings. This important result has a strong positive impact on the perception and visibility of Florence and Tuscany region in general.

Operating since 1995, Firenze Convention & Visitors Bureau is the official partner of the Municipality of Florence as destination promoter of the city which aims to increase quantity, quality and importance of events held in the city. FCVB has been the official host partner of the 3rd edition of DWP Congress in 2016 coordinated by Tuscany for Weddings staff with its members. "Tuscany for Weddings" is the division dedicated to destination weddings, a unique opportunity for all who wish to organize a wedding in Florence or in Tuscany and it will give you the opportunity to have the access to exclusive and unconventional venues and services for any type of wedding ceremony.


IMAGE 1 - Wayne Gurnick

IMAGE 2 - FCVB - Tuscany for Weddings 



For further information:

Firenze Convention and Visitors Bureau - Tuscany for Weddings +39 055.2988136 -

Firenze Convention & Visitors Bureau S.C.R.L. 
Piazza Madonna degli Aldobrandini,8,  50123 Firenze - Italia - VAT 04674960481  
Phone: +39 055 29881 - Fax: +39 055 2988122 - E-mail:
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